Proprietary-level work has always been my goal by delivering results. Strategic thinking that moves the needle forward for clients with best practices and results that resonate in the market space. Always under-promising and over-delivering, with a RETURN-ON-INNOVATION!

My experience covers cross-platform integrated programs: creative direction, strategic development, concepting, ideation, shopper marketing, branding integrity, new product launches, pop, pos, displays, licensing, private label brand packaging, promotional, mobile, out-of-home, experiential marketing, events, identity, direct response, retention, loyalty, social/cause marketing, cultural, youth, copy writing, online, presentations, cross-function creative team/project/vendor management and resource allocation.

National Brand Categories: qsr franchising, cpg, food, beverage, health, wellness, entertainment, sports, crm, qsr, web/interactive, package design, retail, broadcast, pet, travel and hospitality. 25 years experience in CPG/Shopper Marketing ad agencies, working very hands-on in a MAC-based environment. Presently on OSX.5.7, Adobe
CS 4.0: PhotoShop, Illustrator, InDesign, Acrobat; QuarkXPress 8.0; Word, Excel and PowerPoint.

• Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
• Advertising Professionals
• Pro Marketers - For Marketing Professionals
• Business Development Institute
• CPGpeople
• Sports Marketing 2.0
• Consumer Goods & Retail Professionals
• Consumer Packaged Goods Connects
• The In-Store Marketing Institute
• Out of the Box Thinkers
• Point of Purchase Display Network
• Creative Intensive Network
• Brand Activation:
• Creative Design Pros
• POPAI - The Global Association for Marketing at Retail

Art Institute of Pittsburgh, Pittsburgh, PA - Graduated 1983 - Associate’s Degree in Visual Communication