Huffs List creates an online environment where average John and Jane Doe consultants - like you and me - can improve their online visibility. The listing is way more than a business directory, offering a structured, easy-to-update environment where solopreneurs can add their bio, photos, show where they're speaking, and provide a PDF-formatted brochure of their services.

I spent decades promoting both products and services before the social media explosion. After being laid off from my last high-tech, high-paid job with a start-up, I decided to start consulting from home, which, however awesome, has become quite nerve wracking this past couple of years. I've also seen an exceedingly large number of my very talented professional friends lose their jobs in this economic downturn.

• As a consultant, I needed some way to promote myself that was inexpensive but effective.
• As a computer programmer, I wanted to capitalize on my experience in building fairly complex membership directories to provide an easy-to-use resource that provides visibility for solopreneurs like myself.
  
• My challenge was to create a way where people in business for themselves could gain more visibility online and be found by the services they provide.

Hence Huffs List.

A Huffs Listing provides a comprehensive snapshot of the professional - a "doorway" or "portal" to their entire Internet presence. If they have a web site, a Huffs Listing can provide more visibility to it. If they don't, a Huffs Listing can act as a web site. It's not difficult to add a lot of content about your business to a Huffs Listing.

Social Media

The Huffs List directory is a synergistic adjunct to social media. With social media, you're found by who you are, who you know, groups in which you are a member, and the companies where you worked. On Huffs List, you're found by your areas of expertise and the products and services you provide. And, on Huffs List, you can provide links to your Social Media listings.